Amazon’s ‘October Surprise’ Sends Warning To Rival Streamers – Seeking Alpha

Amazon’s ‘October Surprise’ Sends Warning To Rival Streamers – Seeking Alpha

Coming 2 America: Amazon to purchase Eddie Murphy sequel for December debut

(Image Credit: Paramount)

The other week, I jokingly wrote in a headline that Amazon (AMZN) had pulled its own “October surprise” in acquiring Borat 2 – as it turns out, the real surprise was that Amazon wasn’t done making deals yet.

On Tuesday, while all eyes were trained on Apple’s (AAPL) new iPhone-centric event, it was quietly revealed that Amazon was working with Paramount (VIA) to acquire another sequel: Coming 2 America. The long-awaited follow-up to the popular 1988 Eddie Murphy was expected to hit theaters this Christmas, but that was pre-COVID-19.

Coming 2 America was one of just a handful of tentpoles movies left in 2020 earmarked for theaters, with many being shipped off to 2021 or to a streaming service. The deal, estimated at $125 million, is worth far more than that to Amazon, as with the acquisition, the company makes a strong statement to investors and its rival streamers that it is still a force to be reckoned with despite a distracted focus as of late.

I’ll touch on that in a second, but first, as always though, some background.

When it comes to streaming