Google detailed a host of new improvements at its “Search On” event that it will make to its foundational Google search service in the coming weeks and months. The changes are largely focused on using new AI and machine learning techniques to provide better search results for users. Chief among them: a new spell checking tool that Google promises will help identify even the most poorly spelled queries.
According to Prabhakar Raghavan, Google’s head of search, 15 percent of Google search queries each day are ones that Google has never seen before, meaning the company has to constantly work to improve its results.
Part of that is because of poorly spelled queries. According to Cathy Edwards, VP engineering at Google, 1 in 10 search queries on Google are misspelled. Google has long